Case study: premium eyewear, Europe
A new premium sunglasses brand with no online sales history. Kliks ran the whole launch, from the Shopify store and tracking to every campaign, and took it from zero orders to a steady monthly flow of sales, and cut cost per purchase by 87% between the first sales month and the peak.
- 36xOrders per monthFirst sales month to the July peak
- −87%Cost per purchaseFirst sales month to peak
- 2Sales channels launchedMeta & Google, on one Shopify store
- 5Markets testedPL, top EU, UK, US, Canada
- 9Months and ongoingSince February 2026
The challenge
New brand. Zero data.
Je Golden makes premium sunglasses: clean lines, considered materials, a price point above the high street. When we started, the brand had a product, but no online store ready to sell, no sales, no customer data and no proof of which audiences or markets would buy.
The job was not to optimise an existing account. It was to build the whole online engine, from the store itself to the ads, find the first customers, learn who they are, and turn that into a repeatable way of selling.
Challenge
No purchase history
With no past sales, the ad platforms had nothing to learn from. Every early sale had to be earned the hard way.
Challenge
Premium price, new name
Asking strangers to pay premium prices to a brand they’ve never heard of needs trust built fast, in a few seconds of feed time.
Challenge
Which market first?
The brand could ship across Europe and beyond. Picking where to spend first, without data, risked wasting the launch budget.
The objective
Three goals. One launch.
Get the first sales
Prove that strangers will buy the product online at full premium pricing.
Bring the cost of a customer down
Feed the platforms enough purchase data that cost per order falls month after month.
Find the markets that work
Test countries side by side so budget goes where buyers actually are.
The approach
Five systems. One launch.
A Shopify store built to convert
Every detail of the store was set up before the first złoty was spent on ads.
We set up Je Golden’s Shopify store end to end: product pages that show fit and finish, collections, checkout, shipping for every market, and the product feed that powers Google Shopping and Meta catalogue ads. Pixel, Conversions API and Google conversion tracking went in from day one, so every sale fed the algorithms.
Launch structure across two channels
Meta creates demand. Google captures it.
Meta campaigns introduced the brand to new audiences, while Google brand search and Shopping caught the people who then went looking for Je Golden or for premium sunglasses.
Before
- No paid channels
- No purchase signal
- No customer data
After
- Meta for discovery, Google for capture
- Purchase data feeding the algorithm
- A growing customer base
Collection-led creative
Every ad sells a look, not a spec sheet.
Creative was built around named collections like Axis and Obsidian, with close-up portraits that show fit, finish and attitude. The message stays premium: “Clean lines. Everyday confidence.”
Market testing
Countries were tested side by side, not guessed.
Separate Shopping campaigns ran for Poland, the top EU markets, and the UK, US and Canada, so spend could follow the markets that actually converted.
Seasonal pushes
Sunglasses sell in the sun.
A summer sale timed for peak season combined with the creative that had already proven itself, producing the brand’s strongest month so far.
The results
From first sale to steady demand
The first online orders came in April. By May the account was producing a steady flow of sales, and in July, with the summer sale on top of tested creative, orders hit their highest level so far. Cost per purchase fell by 87% from April to July.
For a launch-stage brand, the aim of the first months was proving demand and building purchase data, not short-term ROAS. The brand now has a customer base, proven creative and clear signals on which markets buy.
Orders are as reported by Meta and shown as an index. Order counts, revenue and spend are confidential.
Orders per month (indexed, May = 100)
From the first sale in April to the July peak.
Index relative to May 2026 orders attributed to Meta ads. Google brand search and Shopping orders are not included.
First sales month
Index 100
Cost per purchase, April 2026
- OrdersIndex 15
- Customer dataNone
- Proven creativeUntested
- MarketsUnknown
Peak month
Index 13
Cost per purchase, July 2026 (−87%)
- OrdersIndex 562
- Customer dataGrowing buyer base
- Proven creativeCollection portraits
- MarketsTested side by side
Revenue trajectory (indexed, May = 100)
Relative growth shape. Absolute figures confidential.
Index relative to May 2026 Meta-attributed revenue. Shape reflects real month-over-month movement.
The build
Month by month, how it launched
- Feb–MarPre-launch
Foundations
Shopify store, product feed, tracking and first campaigns set up. Early creative tested for attention before asking for sales.
- AprFirst sales
Proof of demand
The first online orders arrive. The platforms start learning who buys.
- May–JunSteady sales
Steady flow
Sales become consistent. Cost per purchase falls sharply as purchase data builds up.
- JulPeak month
Summer peak
Summer sale meets proven creative. Best month so far, with the lowest cost per purchase.
- Aug–Sep2x pre-summer
Holding after the peak
Demand holds at more than double the pre-summer level, without a sale running.
What makes this different
Not just ads. A launch system.
Most agencies focus on
- Spending big on day one
- Copying competitors’ discount-led ads
- Guessing which country to target
- Judging a launch on week-one ROAS
- Generic product-only creative
This engagement focused on
- Building purchase data step by step
- Premium, collection-led storytelling
- Testing markets side by side
- Measuring cost per customer as it falls
- Portrait creative that sells the look
Key impact
What actually changed
From zero to a customer base
A growing base of online customers from a standing start, with real data on who buys.
A falling cost of acquisition
Cost per purchase dropped 87% from the first sales month to the peak.
Proven creative
Collection-led portrait creative is now a tested format the brand can keep building on.
Market clarity
Side-by-side tests showed where to focus budget next.
Conclusion
From new name to selling brand
Je Golden handed us the whole launch, from the Shopify store to the last ad. Launching a premium brand online is mostly about learning fast: who buys, what convinces them, and where they are. Every month of the launch fed that learning back into the next.
Je Golden went from a store with no sales to steady monthly orders, a sharply lower cost per customer and a clear plan for where to grow.
The system was built on
- A store built to convert
- Two-channel launch
- Collection-led creative
- Market testing
- Data-first decisions
- Not guesswork.
Launching a brand and need the first customers to find you?
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